GIVEN: €5 in points and a necklace in the cart, and the inbox mentions neither.
At the AI personalization webinar we promised a free mini audit: one customer journey mapped, five opportunities, a 30-day plan and an offer. So on 1 October we registered on given.lv with a personal Gmail address, said yes to email news and left an Opla necklace in the cart. Four days later the account showed 50 GIVEN Plus points worth €5, a Silver tier and everything we had looked at. The inbox held a confirmation, a login link and one sale campaign. Personalization is what closes that gap: every email below uses data GIVEN already has.
Four days, three emails, and the one about the cart never came.
Test account registered on 1 October 2026 with a personal Gmail address, email news switched on. Inbox read and live site checked on 5 October. Times are Riga time.
Each product card shows its GIVEN Plus points. Almost every ring we saw was 30 to 35% off.
Strong startThe thank-you says wait for news
. No pop-up, no mention of points.
Confirm your email, in Latvian, one button. The account then shows 50 points.
ArrivedPlus 75 points and 0% instalments of €6.25 a month. Left unbought.
WaitingUp to 35% off, Teacher's Day, a new collection and GIVEN Plus, in Russian.
GenericNo welcome, no cart reminder, and the 50 points never mentioned.
Nothing sent
Today: one footer form with no incentive, and a thank-you that says wait for news
.
по ссылке тут}.A leftover template character, in every send that uses this footer.
The data for personalization exists. It stops before it reaches Klaviyo.
We checked given.lv live on 5 October, logged in to the test account, with the network panel open on two product pages. We also read the live Tag Manager container and Klaviyo's public form settings.
Today: a confirm-email message, then a sale campaign the next day. The 50 points never come up.
Five emails GIVEN could send, each personalized for our test account.
Every mock uses only data our account already had: points, tier, expiry, cart, recently viewed and language. Our reader is renamed Anna. Copy is shown in Latvian; for this reader it would go out in Russian.
Give people a reason to sign up, and learn who they buy for.
×Pievienojies un krāj punktus jau no pirmā pirkuma
1 € = 1 punkts, 10 punkti = 1 € atlaide. Un jaunumi, akcijas un dāvanu idejas e-pastā.
Kam Tu visbiežāk izvēlies rotas?
Lai sūtām tikai to, kas Tev noder.
Pirmā vēstule jau ceļā
Tajā būs Tavi punkti, Tavs līmenis un mūsu dāvanu ceļvedis.
Turpināt iepirktiesToday: no cart reminder arrived during the four days of our test. The necklace is still in the cart.
Welcome every new member with their own points, tier and cart.
Laipni lūgta GIVEN Plus, Anna.
Paldies, ka reģistrējies. Tavā kontā jau ir punkti, un tos var izmantot jau pirmajā pirkumā.
Given Latvia, SIA - Dēļu iela 2, Rīga, LV-1004
Tu saņem šo e-pastu, jo reģistrējies given.lv un piekriti saņemt jaunumus.
Bring back the cart, with the points it earns.
Vēl domā, Anna?
Tu atstāji grozā Opla kaklarotu. Lūk, viss, kas jāzina, pirms izlem.
Given Latvia, SIA - Dēļu iela 2, Rīga, LV-1004
what if it doesn't fit?before it's asked.
Turn one campaign for everyone into one campaign per reader.
Rudens atlaides rotām, ko Tu jau apskatīji.
Auskariem un gredzeniem atlaides līdz 35%. Un Tavus 50 punktus vari pievienot jebkuram pirkumam.
Given Latvia, SIA - Dēļu iela 2, Rīga, LV-1004
Today: the 2 October email told four stories, identically, to every subscriber.
Let points, tiers and birthdays do the work that blanket discounts do now.
Tavs GIVEN Plus mēnesis, Anna.
Punkti, līmenis un datumi vienuviet.
Given Latvia, SIA - Dēļu iela 2, Rīga, LV-1004
Today: points on every product card and none in the inbox, while almost every product we saw was 30 to 35% off.
Connect the data in week one. Have all five live by day 30.
Data comes first, because a cart reminder that never learns about the cart can never send. Everything after it reuses what the shop and GIVEN Plus already hold.
Access and data
Audit Klaviyo and GA4. Add points, tier, expiry and birthday to the profile sync. Route product, cart and order events through Tag Manager or Segment.
Sign-up and welcome
Opportunities 1 and 2: the GIVEN Plus pop-up and the welcome, in Latvian and Russian.
Cart and browse
Opportunity 3: cart and browse reminders with points, instalments and the cart's own suggestions.
Campaigns and points
Opportunities 4 and 5: the first personalized campaign and the monthly points update. Day 30 read-out with real numbers.
After day 30: birthdays and name days, post-purchase care with tier discounts, and personalization on the site itself. If GIVEN wants that beyond what Klaviyo does, Bloomreach is a natural phase two.
450 points is €450 of jewellery. That's the distance between a new member and Zelta. Telling each member how close they are, and what the next tier gives them, is what personalized email is for.
The same work, live for other brands.
Welcome flows, cart recovery and seasonal gifting campaigns, built and run by the team that would build GIVEN's.
Let's size this with GIVEN's real numbers.
Give us read access to Klaviyo and GA4, plus GIVEN Plus member counts by tier. We'll put a euro figure on each of the five opportunities and confirm the 30-day plan. Access also answers what we couldn't see from outside:
- Which flows exist, and why none fired for our test account
- Which account fields already reach Klaviyo
- What Segment is connected to
- How many store customers are already on the list
Nika Zhgheria
This is the free mini audit we promised at the AI personalization webinar. It was built from a test account we registered on 1 October, the emails it received over four days, and the live site on 5 October. Happy to walk you through it.
Illustrative concept by scandiweb, not affiliated with or endorsed by GIVEN, Given Latvia, SIA or Grenardi Group. Findings come from a test account registered on given.lv on 1 October 2026 with a personal Gmail address, the three emails it received up to 5 October 2026, and the live site, Google Tag Manager container and Klaviyo public form settings checked on 5 October 2026. The 2 October campaign is shown as received; the inbox view is a recreation of the same three emails. The points balance, tier, expiry date, benefits, cart and recently viewed pieces are those of our test account. The pop-up and the five emails are concept designs with Latvian copy written by scandiweb. The name "Anna" and all concept subject lines are placeholders. Product names, prices, points and imagery are taken from given.lv on 5 October 2026.